Session on From Chaos to Competitive Advantage: Managing Global Business in a World of AI, Disruption, and Sustainability

Organizer: Studyin in association with Lancaster University

About the Session

• When: 12 May 2026
• Time: 1:30 PM – 2:30 PM
• Free Registration
• Platform: Zoom
• A certificate of attendance will be provided to participants

Masterclass Host: Dr Andreas Schroeder, Professor of Digital Strategy and Services Innovation, Dr. Andreas Schroeder is a Professor at Lancaster University Management School, with expertise at the intersection of Operations Management and Information Systems. His research focuses on ‘servitization’ the transformation of manufacturing firms into service-led businesses that compete through high-value offerings. As a senior member of the Advanced Services Group, he works closely with leading global manufacturers, supporting their strategic and digital transformation journeys.

About the Masterclass

In today’s rapidly evolving global landscape, businesses are navigating constant disruption driven by artificial intelligence, shifting market dynamics and sustainability challenges. Organisations must now move beyond traditional models and embrace resilience, adaptability and innovation to stay competitive. Join this exclusive masterclass from Lancaster University to explore how global businesses are transforming uncertainty into opportunity. Gain valuable insights into how organisations are redesigning supply chains, leveraging data and making smarter decisions to thrive in a complex and fast-changing world.

In this session, you will learn how to:

• Understand how global business is being reshaped by disruption, AI and evolving market dynamics
• Explore how supply chains are moving beyond efficiency towards resilience and adaptability
• Learn how leading organisations turn disruption into competitive advantage
• Discover how data-driven decision-making and flexible operations drive business success

Gain insights into the skills future managers need to navigate complexity and deliver results. This session will give you a clear understanding of how to manage Global Business in a World of AI, disruption, and sustainability.