Free Masterclass on From Web Search Data to Business Insight: How Business Analytics Supports Real Industry Decisions
Session by: Dr Meng Meng, Senior Lecturer / Associate Professor, Director of Studies, MSc Business Analytics, University of Bath School of Management
Her research focuses on sustainable transportation planning, network modelling, and data-driven decision making. She has extensive experience working with large-scale industry datasets and applying analytics techniques to solve real-world business problems. Through her teaching and research, she helps students develop the analytical and technical skills needed to work with complex datasets and support strategic decision-making in modern organisations.
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